Ducati has unveiled the long-awaited 1199 Panigale Superbike alongside its entire 2012 range in a stylish
Press Conference at the Teatro Dal Verme in Milan, Italy. Setting a new benchmark in the motorcycle
industry with their ground-breaking and innovative new Superbike, the Italian manufacturer’s incredible lineup of dream motorcycles are now set to be exhibited from 10-13 November at EICMA 2011, the 69th
edition
of the Milan International Motorcycle Show.
The impressive theatre presentation of Ducati’s 2012 models also gave Gabriele Del Torchio, President of
Ducati Motor Holding, the opportunity to announce the positive business performance of the Bologna-based
company. In a market challenged by economy difficulties, Ducati has continued to increase its market share,
production volumes and global sales, confirming their solid position and underlining the efficient and well
organised business structure that will now serve the company in the coming years.
“It is the hard work of all the men and women at Ducati that has resulted in the positive results that I present
today and it validates the strategy we followed during the period 2007-2011,” said Gabriele Del Torchio
during the conference. “Thanks to our focus on product development, increased investment and our work to
maintain the desirability of our brand around the world, I take great satisfaction in announcing that 2011 has
been the most successful year in the history of Ducati.
“Sales of approximately 42,000 motorcycles have generated revenues of ?480m, a 20% increase over the
previous year and just reward for our highly innovative products. It gives us the confidence to believe in the
pillars of our strategy and to continue on our ‘mission’ to be specialist leaders of the sportbike segment by
further developing innovative and class-leading motorcycles.
“All of this has enabled us to present the incredible new 1199Panigale, the new benchmark in the sportbike
arena. Without doubt, this has been the most ambitious project in Ducati’s history and underlines our
engineering excellence and ‘product emotion’, an aspect of our brand which, in such a competitive market
place, has become more important than ever. This motorcycle represents pure Italian style, the reference
point for performance and a safety-enhanced, confidence-inspiring experience for our customers on road
and track.
“We are particularly proud to have created a special ‘Tricolore’ version of this new motorcycle, in the red,
white and green of Italy. What better occasion to celebrate the 150
th
anniversary of our national flag and
underline our role and responsibility as ambassadors of the title ‘made in Italy’, than with a product of such
style and technical excellence.”
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