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Ducati unveil innovative 1199 Panigale Superbike and present exciting 2012 rangeDucati has unveiled the long-awaited 1199 Panigale Superbike alongside its entire 2012 range in a stylish Press Conference at the Teatro Dal Verme in Milan, Italy. Setting a new benchmark in the motorcycle industry with their ground-breaking and innovative new Superbike, the Italian manufacturerās incredible lineup of dream motorcycles are now set to be exhibited from 10-13 November at EICMA 2011, the 69th edition of the Milan International Motorcycle Show.
Gabriele Del Torchio, President of Ducati Motor Holding, the opportunity to announce the positive business performance of the Bologna-based company. In a market challenged by economy difficulties, Ducati has continued to increase its market share, production volumes and global sales, confirming their solid position and underlining the efficient and well organised business structure that will now serve the company in the coming years.
āIt is the hard work of all the men and women at Ducati that has resulted in the positive results that I present today and it validates the strategy we followed during the period 2007-2011,ā said Gabriele Del Torchio during the conference. āThanks to our focus on product development, increased investment and our work to maintain the desirability of our brand around the world, I take great satisfaction in announcing that 2011 has been the most successful year in the history of Ducati.
āSales of approximately 42,000 motorcycles have generated revenues of ?480m, a 20% increase over the previous year and just reward for our highly innovative products. It gives us the confidence to believe in the pillars of our strategy and to continue on our āmissionā to be specialist leaders of the sportbike segment by further developing innovative and class-leading motorcycles.
āAll of this has enabled us to present the incredible new 1199 Panigale, the new benchmark in the sportbike arena. Without doubt, this has been the most ambitious project in Ducatiās history and underlines our engineering excellence and āproduct emotionā, an aspect of our brand which, in such a competitive market place, has become more important than ever. This motorcycle represents pure Italian style, the reference point for performance and a safety-enhanced, confidence-inspiring experience for our customers on road and track.
āWe are particularly proud to have created a special āTricoloreā version of this new motorcycle, in the red, white and green of Italy. What better occasion to celebrate the 150 th anniversary of our national flag and underline our role and responsibility as ambassadors of the title āmade in Italyā, than with a product of such style and technical excellence.ā
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