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Vladimir Chaikovsky, who is responsible for sales and marketing at BMW Motorrad Russia, has agreed to a question-and-answer session with Motonews.ru to fill us in on the latest developments in the BMW motorcycle business in Russia.
Vladimir, when we spoke in April 2010, you said that BMW planned to sell 600 motorcycles in Russia that year. Did you reach that target? And what are your expectations for this year? How many bikes did you sell, and how many are you planning to sell in 2011?
Artyom, it is a real pleasure for me to answer this question. We fulfilled our plans last year, and this year, it seems that the overall number of buyers of BMW motorcycles is much bigger than we imagined. Truth be told, we're already looking at a four-digit number. A few hundred motorcycles a year, after all, is an overly modest figure for a country as big as Russia.
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