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Revaz Magalashvili on Tissot's latest promo activity in Russia | 4 comment(s)

Revaz Magalashvili on Tissot's latest promo activity in Russia

Tissot’s brand manager, Revaz Magalashvili, shared his impressions from the Russian WSBK round and filled Motonews.ru in on the Swiss brand’s latest promotional activity in Russia.

“This past August was really one of the most important months in 2012 for the brand in terms of big event sponsorships. Throughout the year, we proactively advertised our cooperation with World Superbike, we organized our own motorcycling events and participated in events staged by our partners.
The campaign reached its peak on August 26, when an SBK round was held in Russia for the first time. Tissot sponsored a fan zone in the Superbike Village, featuring a watch exhibition open for all visitors throughout the SBK weekend, competitions, exciting shows, and a performance by the rock band Lyapis Trubetskoy.
It was especially rewarding since all fan zone guests showed interest in Tissot watches, and we are already seeing a rise in sales.
I would like to take the opportunity to thank, on behalf of our company, everyone involved in organizing the WSBK round. The event was really up to the best international standards! We were also very delighted to see our brand’s friend, Yakhnich Motorsport rider Vladimir Leonov, win third place. We sincerely congratulate Vladimir on his medal, and wish him more glorious victories in the future!
As soon as the Moscow Superbike round was over, our stand relocated to the Moscow International Automobile Salon. This year, we presented our exposition in partnership with Chrysler Group LLC (Fiat, Jeep, Chrysler brands). Our stand featured Tissot’s sports collections dedicated to car and motorcycle sports. Several times a day during the Salon week, Tissot presented a unique show bringing together the Tissot, Fiat, Jeep, and Chrysler brands, and showing how to really make the moment last… Vladimir Leonov even paid a visit to our stand as an honorary guest.”

Revaz Magalashvili: We’re seeing significant growth in the sales of MotoGP watches

Revaz Magalashvili: We’re seeing significant growth in the sales of MotoGP watches

Tissot brand manager in Russia Revaz Magalashvili kindly agreed to answer some questions for Motonews.ru, and he filled us in on how things are going for the Swiss brand in Russia.

How long has the Tissot brand been represented in Russia?
The history of Tissot in Russia started all the way back in 1866! Charles-Emile Tissot made his first trip to Russia that year. The purpose of the trip was to establish trade relations with the Russian Empire, and after just a few years, Russia became the main market for Tissot watches. It remained that way until 1917. By 1875, the Tissot trading house had produced a dozen pocket watches with a picture of Czar Alexander II and his son Alexander III.
In 1904, the company created special edition watches for officers of the Russian Imperial Guard. The dial featured a monogram of the guards with the inscription: “In the name of the officers of the Imperial Guard 1891-1904.” On the reverse side, the dial was engraved with the words of the Star Order, “Devoted to Faith.” The revolution of 1917 halted the sales of Tissot in Russia, and the Swiss brand was forced to leave the Russian market.
Then, in 1993, the doors to the Russian market swung open again for Tissot, and the company decided to return to the country that played such a significant role in its formation. Soon enough, in 2000, sales reached record levels, and Tissot became one of the major Swiss brands manufacturing watches in Russia.

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