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Pirelli gets back to work together with the teams and riders for the 2015 season | 3 comment(s)

Pirelli gets back to work together with the teams and riders for the 2015 season

The top-level motorcycle racing season is back. The eni FIM World Superbike Championship is back – this year in its 28th edition – and once again Pirelli will be the Official Sole Supplier of tyres for all categories. The Italian tyre manufacturer, after winning the Dorna and International Motorcycling Federation contract last September, will for the twelfth year in a row (and through 2018) be working alongside all the teams and riders to accompany them through a season which will doubtless once again provide excitement and entertainment for all two-wheel enthusiasts who will be watching with bated breath down to the last turn, cheering on their heroes.

To open up the 2015 season, the setting will once again be the spectacular Phillip Island circuit, located in southern Australia on the Island of the same name, 150 kilometres south of Melbourne, in Victoria. The first round of the season will be held from 20 to 22 February, but the teams will actually already be on the track with Pirelli on Monday and Tuesday for the usual official tests that precede the beginning of the season. Like every round, Pirelli will be bringing various front and rear solutions for the Superbike and Supersport riders. For Phillip Island there will be several development solutions developed specifically for this circuit which notoriously is one of the most demanding track on an international level for tyre manufacturers.

Revaz Magalashvili on Tissot's latest promo activity in Russia | 4 comment(s)

Revaz Magalashvili on Tissot's latest promo activity in Russia

Tissot’s brand manager, Revaz Magalashvili, shared his impressions from the Russian WSBK round and filled Motonews.ru in on the Swiss brand’s latest promotional activity in Russia.

“This past August was really one of the most important months in 2012 for the brand in terms of big event sponsorships. Throughout the year, we proactively advertised our cooperation with World Superbike, we organized our own motorcycling events and participated in events staged by our partners.
The campaign reached its peak on August 26, when an SBK round was held in Russia for the first time. Tissot sponsored a fan zone in the Superbike Village, featuring a watch exhibition open for all visitors throughout the SBK weekend, competitions, exciting shows, and a performance by the rock band Lyapis Trubetskoy.
It was especially rewarding since all fan zone guests showed interest in Tissot watches, and we are already seeing a rise in sales.
I would like to take the opportunity to thank, on behalf of our company, everyone involved in organizing the WSBK round. The event was really up to the best international standards! We were also very delighted to see our brand’s friend, Yakhnich Motorsport rider Vladimir Leonov, win third place. We sincerely congratulate Vladimir on his medal, and wish him more glorious victories in the future!
As soon as the Moscow Superbike round was over, our stand relocated to the Moscow International Automobile Salon. This year, we presented our exposition in partnership with Chrysler Group LLC (Fiat, Jeep, Chrysler brands). Our stand featured Tissot’s sports collections dedicated to car and motorcycle sports. Several times a day during the Salon week, Tissot presented a unique show bringing together the Tissot, Fiat, Jeep, and Chrysler brands, and showing how to really make the moment last… Vladimir Leonov even paid a visit to our stand as an honorary guest.”

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