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Revaz Magalashvili on Tissot's latest promo activity in RussiaTissotâ€™s brand manager, Revaz Magalashvili, shared his impressions from the Russian WSBK round and filled Motonews.ru in on the Swiss brandâ€™s latest promotional activity in Russia.
Superbike, we organized our own motorcycling events and participated in events staged by our partners.
The campaign reached its peak on August 26, when an SBK round was held in Russia for the first time. Tissot sponsored a fan zone in the Superbike Village, featuring a watch exhibition open for all visitors throughout the SBK weekend, competitions, exciting shows, and a performance by the rock band Lyapis Trubetskoy.
It was especially rewarding since all fan zone guests showed interest in Tissot watches, and we are already seeing a rise in sales.
I would like to take the opportunity to thank, on behalf of our company, everyone involved in organizing the WSBK round. The event was really up to the best international standards! We were also very delighted to see our brandâ€™s friend, Yakhnich Motorsport rider Vladimir Leonov, win third place. We sincerely congratulate Vladimir on his medal, and wish him more glorious victories in the future!
As soon as the Moscow Superbike round was over, our stand relocated to the Moscow International Automobile Salon. This year, we presented our exposition in partnership with Chrysler Group LLC (Fiat, Jeep, Chrysler brands). Our stand featured Tissotâ€™s sports collections dedicated to car and motorcycle sports. Several times a day during the Salon week, Tissot presented a unique show bringing together the Tissot, Fiat, Jeep, and Chrysler brands, and showing how to really make the moment lastâ€¦ Vladimir Leonov even paid a visit to our stand as an honorary guest.â€ť
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