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Tuesday, September 04, 2012
Denis Alexandrov: Vespa scooters enjoy stable demand
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6 comment(s)
The recent Russian round of the World Superbike Championship was not merely a superb show.
In one way or another, any global racing event brings the motorcycle sport into the spotlight and captures the attention of even those who never before pictured themselves riding a motorcycle. With that in mind, expansion-focused companies typically seek to make a statement during major shows, exhibitions and contests.
Sumeko, an official distributor of several premium-segment European brands, such as Aprilia, Vespa, Piaggio, Gilera, Moto Guzzi, Scarabeo, and Derbi, presented its products during the World Superbike Championship in the SBK Village at the Moscow Raceway track. Quite unexpectedly, even one of the Aprilia Racing riders, Eugene Laverty, turned up smiling at the Sumeko stand before the race for an autograph and a photo session with his fans.
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