|
|

Alexander Mitin, Commercial Director at Rusmotoimport, the official distributor of Italy’s Ducati, fills in the Motonews.ru correspondent on motorcycle sales in Russia, and the prospects for the brand’s expansion into Russia's regions.
How many Ducati motorcycles are sold across Russia?
This year, we expect sales to reach some 200 vehicles. The segment we operate in has been hit the hardest by the economic shocks of the recent years. Obviously, many potential buyers have pushed back – some even far back – into the background the cherished idea of buying this expensive Italian toy, while others have decided to have a closer look at the used motorcycle market. Some even resorted to “belt-tightening.” As a further complication, the range of Ducati motorcycles does not cover all classes that are in high demand, with the cross, cruiser and scooter models missing. I am nevertheless pleased to announce that retail sales quadrupled compared to the pre-crisis 2007 level driven by a few factors:
-the brand’s sustained popularity worldwide. It is difficult to find a modern Hollywood blockbuster where the hero would not be carried away from his hardships on a motorbike, it is even more difficult to find movies with any motorcycles other than Ducati. Meanwhile, Ducati is positioned as purely Italian: “Made in Italy” has remained the main slogan as far as design, promotion, and even the choice of riders for the Ducati MotoGP team are concerned.
- ongoing expansion of the model range. For four years now, Ducati has been presenting one or more models each fall – and here I mean only brand new and not just upgraded models…
- the ever improving quality of the products. Ducati motorbikes currently boast the longest service intervals on the market – 12,000 kilometers, with the maintenance interval for adjusting the desmodromic valve gear extended to 24,000 kilometers for the latest models. Additionally, Ducati provides a two-year unlimited mileage warranty on all new motorcycles.
Vladimir Chaikovsky, who is responsible for sales and marketing at BMW Motorrad Russia, has agreed to a question-and-answer session with Motonews.ru to fill us in on the latest developments in the BMW motorcycle business in Russia.
Vladimir, when we spoke in April 2010, you said that BMW planned to sell 600 motorcycles in Russia that year. Did you reach that target? And what are your expectations for this year? How many bikes did you sell, and how many are you planning to sell in 2011?
Artyom, it is a real pleasure for me to answer this question. We fulfilled our plans last year, and this year, it seems that the overall number of buyers of BMW motorcycles is much bigger than we imagined. Truth be told, we're already looking at a four-digit number. A few hundred motorcycles a year, after all, is an overly modest figure for a country as big as Russia.
pages: 2
|
|