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Top executives of Irbit Motorcycle Works speak on EICMA 2012 and upcoming changes in Ural bikes | 4 comment(s)

Top executives of Irbit Motorcycle Works speak on EICMA 2012 and upcoming changes in Ural bikes

In an exclusive interview, General Director of Irbit Motorcycle Works (IMZ) Ilya Khait shares his impressions from the International Motorcycle Exhibition EICMA 2012 with Motonews.ru, and IMZ Executive Director Vladimir Kurmachev fills us in on what lies ahead for Russian Ural motorcycles in 2013.

Ilya, could you share your impressions from the International Motorcycle Exhibition EICMA 2012? Did it meet your expectations? What did you like most about it, or what actually came as the biggest surprise?
I was really impressed by the BMW stand. The uncontested leader in the industry, BMW once again reaffirmed its dominant position in Milan.
Also, I really like what Honda is doing in the segment of bikes with small and medium cubic capacity. And the Ducati stand was quite exciting, too.
As far as most other producers go, their lack of imagination was a very unpleasant surprise for me. For instance, almost everyone now has Dual Sport models. Although it really seems to be almost the only motorcycle segment that is still showing signs of life, that is to say, the only segment that has still been expanding, there is clearly not enough room there for a dozen producers. Similarly, the Classic bike niche is on the rise again, and so everyone rushed to fill it. Generally speaking, I got a very strong impression that our industry can do without two or three producers: They have become so alike that the market would never even notice if they’d dropped out.

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