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Wednesday, November 28, 2012
The 2012 Ural Limited Edition is here: The Ural Yamal
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4 comment(s)
IMZ-Ural, the Siberian manufacturer of motorcycles with sidecars introduces icebreaker-inspired limited edition Ural Yamal – the only motorcycle equipped with an oar.
Yamal, which translates as “the end of the Earth,” is a peninsula in Russia, known for being nothing short of inhospitable, barren, and perpetually frozen. It is also the well-known icebreaker that spends its time conquering the frozen Arctic Ocean, just north of Siberia – and a perfect namesake of this year’s limited edition from Ural.
Thursday, November 22, 2012
Top executives of Irbit Motorcycle Works speak on EICMA 2012 and upcoming changes in Ural bikes
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4 comment(s)
In an exclusive interview, General Director of Irbit Motorcycle Works (IMZ) Ilya Khait shares his impressions from the International Motorcycle Exhibition EICMA 2012 with Motonews.ru, and IMZ Executive Director Vladimir Kurmachev fills us in on what lies ahead for Russian Ural motorcycles in 2013.
Ilya, could you share your impressions from the International Motorcycle Exhibition EICMA 2012? Did it meet your expectations? What did you like most about it, or what actually came as the biggest surprise?
I was really impressed by the BMW stand. The uncontested leader in the industry, BMW once again reaffirmed its dominant position in Milan.
Also, I really like what Honda is doing in the segment of bikes with small and medium cubic capacity. And the Ducati stand was quite exciting, too.
As far as most other producers go, their lack of imagination was a very unpleasant surprise for me. For instance, almost everyone now has Dual Sport models. Although it really seems to be almost the only motorcycle segment that is still showing signs of life, that is to say, the only segment that has still been expanding, there is clearly not enough room there for a dozen producers. Similarly, the Classic bike niche is on the rise again, and so everyone rushed to fill it. Generally speaking, I got a very strong impression that our industry can do without two or three producers: They have become so alike that the market would never even notice if they’d dropped out.
Saturday, June 09, 2012
Ilya Hait: Ural bikes yet to reach sales potential
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4 comment(s)
General Director of Irbit Motorcycle Works (IMZ) Ilya Hait filled Motonews.ru in on where the producer of Russian Ural motorcycles currently stands.
Irbit Motorcycle Works has reported strong sales of Ural motorcycles in the United States. So, for the record, just how many motorcycles did you sell in the United States in 2011? And how many did you produce in 2011 in total?
In 2011, we sold 496 bikes in the States. In total, the plant produced 900 motorcycles in 2011, the bulk of them being sidecar motorcycles.
I expect to hear comments about the numbers being fairly modest, so I’d like to point out a few things right from the outset.
First, very few producers, even well-known brands, have so far managed to sell such a number of bikes in the U.S. Ural, for one, has outsold such famous motorcycles as Moto Guzzi and Aprilia.
Second, not only is the U.S. motorcycle market very competitive, it is also going through some rough times. Compared with peak sales, the market almost halved, and it has been at its low for the past two years. Against this gloomy backdrop, Ural sales climbed back almost to their pre-crisis levels, which didn’t pan out for many other producers.
Third, it’s also very important to bear in mind that Ural operates in a very narrow niche of sidecar motorcycles. The culture of sidecar motorcycles has been virtually extinct in western countries for decades now, and what Ural is doing is essentially restoring a whole segment of the motorcycle market. The task is extremely difficult, but we are dealing with it gradually, one step at a time.
Thursday, January 13, 2011
Ural sales up 39% in 2010, but company is still dissappointed with results
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5 comment(s)
US retail sales of Ural sidecar motorcycles rose 39% in 2010. Sales were up in each quarter of the year, with the forth quarter sales up twofold compared to the same period in 2009.
“We realize that we have seen some of the best results in the motorcycle industry in terms of growth over the last year, but our goal was to get back to the level of sales we had in 2008. We feel somewhat disappointed that we didn’t reach this goal and fell short of our pre-crisis results by 18%”, – says Madina Merzhoyeva, company’ VP of marketing and sales.
Thursday, July 22, 2010
Ilya Khait: We export over 95% of all Ural motorcycles
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General Director of Irbit Motorworks Ilya Khait fills Motonews.ru in on the global expansion of Ural motorbikes, its dynamics, and the profile of an average buyer of Russian motorcycles.
How many motorcycles are you selling in Russia, and how many are exported?
Before the crisis, we produced roughly 1,000 bikes a year. Over 95 percent of all Ural motorbikes are actually exported. Our main markets include the United States (50 percent of total sales), the European Union, Canada, Japan, and Australia. Last year, we sold 17 motorcycles in Russia. This year, since we’re seeing more demand in Russia, we expect to sell more here.
We’re essentially selling motorcycle combinations, and 80 percent of the total is motorcycles with a driven sidecar wheel.
Friday, July 11, 2008
Ural motorcycles: everlasting classics
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4 comment(s)
The Irbit Motorcycle Plant, the producer of Ural motorbikes, universally regarded as legendary in the both the Soviet and Post-Soviet worlds, has announced its latest developments for 2008.
A whole catalogue of refinements and innovations has been made to the latest line of the Ural. Now Ural bikes have a new valve mechanism with European manufactured valves (7mm stem), valve seals and guides, as well as reinforced valve saddles and stronger springs.
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