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Vladimir Chaikovsky, who is responsible for sales and marketing at BMW Motorrad Russia, has agreed to a question-and-answer session with Motonews.ru to fill us in on the latest developments in the BMW motorcycle business in Russia.
Vladimir, when we spoke in April 2010, you said that BMW planned to sell 600 motorcycles in Russia that year. Did you reach that target? And what are your expectations for this year? How many bikes did you sell, and how many are you planning to sell in 2011?
Artyom, it is a real pleasure for me to answer this question. We fulfilled our plans last year, and this year, it seems that the overall number of buyers of BMW motorcycles is much bigger than we imagined. Truth be told, we're already looking at a four-digit number. A few hundred motorcycles a year, after all, is an overly modest figure for a country as big as Russia.
General Director of Irbit Motorworks Ilya Khait fills Motonews.ru in on the global expansion of Ural motorbikes, its dynamics, and the profile of an average buyer of Russian motorcycles.
How many motorcycles are you selling in Russia, and how many are exported?
Before the crisis, we produced roughly 1,000 bikes a year. Over 95 percent of all Ural motorbikes are actually exported. Our main markets include the United States (50 percent of total sales), the European Union, Canada, Japan, and Australia. Last year, we sold 17 motorcycles in Russia. This year, since we’re seeing more demand in Russia, we expect to sell more here.
We’re essentially selling motorcycle combinations, and 80 percent of the total is motorcycles with a driven sidecar wheel.
Motonews.ru is pleased to present a series of short interviews with the Russian motorcycle market’s main players.
The editorial office of Motonews.ru had a number of questions for the spokesmen for Russian representative offices of BMW, Yamaha, Honda, Suzuki, KTM, Ducati, Harley-Davidson, Victory and other motorcycle manufacturers.
The questions touched upon, inter alia, motorcycle sales in Russia, customer profile, plans for the foreseeable future, grey dealers, not to mention an array of other interesting questions.
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