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Audi, currently one of the most successful and ambitious car manufacturers, was founded nearly three centuries ago in the German village of Ingolstadt on the banks of the Danube. Truth be told, if you take a stroll around the town, you can see what people missed here even that long ago.
It is not widely known that almost up until the 1960s, Audi produced only motorcycles. Motornews.ru journalists have been to the birthplace of Audi, the plant and the museum of the famous Ingolstadt-based brand. In the Audi museum, there are not only motorbikes, but also automobiles on display, but nevertheless, we will focus on two-wheel vehicles here.
General Director of Irbit Motorworks Ilya Khait fills Motonews.ru in on the global expansion of Ural motorbikes, its dynamics, and the profile of an average buyer of Russian motorcycles.
How many motorcycles are you selling in Russia, and how many are exported?
Before the crisis, we produced roughly 1,000 bikes a year. Over 95 percent of all Ural motorbikes are actually exported. Our main markets include the United States (50 percent of total sales), the European Union, Canada, Japan, and Australia. Last year, we sold 17 motorcycles in Russia. This year, since we’re seeing more demand in Russia, we expect to sell more here.
We’re essentially selling motorcycle combinations, and 80 percent of the total is motorcycles with a driven sidecar wheel.
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