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How long has the Tissot brand been represented in Russia?
The history of Tissot in Russia started all the way back in 1866! Charles-Emile Tissot made his first trip to Russia that year. The purpose of the trip was to establish trade relations with the Russian Empire, and after just a few years, Russia became the main market for Tissot watches. It remained that way until 1917. By 1875, the Tissot trading house had produced a dozen pocket watches with a picture of Czar Alexander II and his son Alexander III.
In 1904, the company created special edition watches for officers of the Russian Imperial Guard. The dial featured a monogram of the guards with the inscription: “In the name of the officers of the Imperial Guard 1891-1904.” On the reverse side, the dial was engraved with the words of the Star Order, “Devoted to Faith.” The revolution of 1917 halted the sales of Tissot in Russia, and the Swiss brand was forced to leave the Russian market.
Then, in 1993, the doors to the Russian market swung open again for Tissot, and the company decided to return to the country that played such a significant role in its formation. Soon enough, in 2000, sales reached record levels, and Tissot became one of the major Swiss brands manufacturing watches in Russia.
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